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rosa Fluorescente

Summer 23

The Summer Hunter collection centers around the themes of well-being, health, and a deep connection with nature. Inspired by the energy and freshness of summer, the collection celebrates outdoor sports, tropical vibes, and the vibrant magnetism of summer fruits. Our goal was to create pieces that embody vitality, freshness, and the joy of an active lifestyle, encouraging customers to embrace life outdoors with comfort and style.

Throughout the development process, I enhanced my ability to translate lifestyle concepts such as health and nature into tangible design elements like color palettes, fabrics, and prints. I also improved my skills in trend research and market analysis, ensuring the collection aligned with current consumer desires for freshness and vitality. This project reinforced the importance of creating designs that not only look appealing but also promote a positive, healthy lifestyle.

If you want, I can help you tailor it further or make it more formal or casual!

Campaign Video

Print Development

Together with design Luana Trevisani, we created different prints related to the theme, bringing the same visual language and simulating special moments with loved ones.

Campaign Photos

Final Collection

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