Summer 24

The "Dose" collection was inspired by the concept of well-being. Our research led us to explore what truly makes us feel good, and we discovered that the human body creates this sensation through a perfect chemical balance of four happiness hormones: Dopamine, Oxytocin, Serotonin, and Endorphin. Taking the initials of these hormones forms the word "DOSE," which also refers to the right measure needed for well-being.

The goal of this collection was to transform these sensations into clothing-offering customers a sense of freedom, happiness, calm, and pleasure through each piece. We aimed to make well-being tangible, allowing people to experience comfort and satisfaction every time they wore our designs.

Throughout this process, I learned how to translate abstract feelings into concrete design elements and how important it is to connect emotionally with the customer. This experience also strengthened my teamwork and creative brainstorming skills. The collection not only resonated with our audience but also surpassed the company’s production and sales targets.